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International Tea Day Convention held at Vanijya Bhawan
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Friday, 23 May, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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A convention consisting of panel discussions and deliberations on the present outlook and way forward for the Indian tea industry, along with an exclusive Indian tea appreciation zone was organised at Vanijya Bhawan, Ministry of Commerce & Industry, New Delhi.
Minister of State for Commerce & Industry, Government of India, Jitin Prasada, graced the occasion as chief guest and spoke words of encouragement for the stakeholders of the tea industry during his keynote address. He emphasised on recognising the importance of tea in the socio-economic fabric of the country and the need to explore innovative avenues of branding and marketing Indian teas, so as to reinforce its position as a world leader in tea export. He exhorted the Indian tea industry to achieve greater heights in the export scenario and to reinvent itself with new and innovative varieties of teas, especially targeted towards the youth and niche markets. He also stressed on the fact that we need to ensure the best facilities for all the stakeholders in the entire supply chain from the grower to the consumer.
Secretary, Ministry of Commerce & Industry, Sunil Barthwal, while giving a special address on the occasion, shared interesting anecdotes about his visits to the different tea-growing regions of the country, such as Kangra, Assam, Darjeeling, Uttarakhand. He stressed on the need to increase ‘tea literacy’ through various promotional and awareness programmes among the general masses so that they are able to better appreciate the various specialities and nuances of Indian tea.
An exclusive tea tasting session was organised for the audience, including senior Government officials and stakeholders of the tea Industry. Panel Discussions were organised on varied topics, such as ‘Organic Teas: The Sustainable Way Ahead’, ‘Global Consumption Patterns – New Age Teas and Youth Connect’, ‘India Teas – Looking Ahead. Numerous points were brought up during the discussions and innovative ideas were deliberated upon in a bid to shape a brighter future for Indian Tea through extensive branding and marketing initiatives in addition to quality control measures. The panellists and delegates projected an overall upward curve for Indian teas in the world tea scenario.
An India tea appreciation zone was set up on the sidelines of the convention wherein many stakeholders representing different sections of the tea industry, such as Producers, Exporters, Small Tea Growers (STGs), Farmer Producer Organisations (FPOs), start-ups were invited to showcase and display their wide array of teas and also conduct tea sampling sessions. The tea stakeholders in the tea appreciation zone displayed myriad varieties of teas including single origin teas from different regions of the country, such as Darjeeling, Assam, Nilgiri, Kangra, Sikkim, as well as innovative blends and variety of flavoured teas, masala chais to cater to the palates of all kinds of tea lovers.
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