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Inox partners with ITC Kitchens of India for country wide multiplex menu
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Friday, 01 October, 2021, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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India’s leading multiplex chain, Inox Leisure Ltd, unveiled its partnership with ITC Ltd.’s ready-to-eat, gourmet brand Kitchens of India to introduce a re-defined innovative food and beverage experience across all multiplexes located across India.
With this first-of-its-kind partnership, the brand aims to add a new experience in the cinema halls through a trusted range of 100% natural, Indian gastronomical delights. The new menu additions will provide newer home-style options to customers, whether ordering at cinemas, or from the comfort of their homes through food-ordering apps.
Effective today, all patrons across the country can treat their senses to a range of exotic dishes which capture the rich heritage of authentic Indian cuisine including Vegetable Pulao, Hyderabadi Vegetable Biryani, Dal Makhani, Rajma Masala, Pindi Chana and Steamed Basmati Rice.
Commenting on the collaboration, Dinesh Hariharan, vice president, food and beverages operations, Inox Leisure Ltd, said, “With this collaboration with ITC, we aim to further enhance our existing gourmet and indigenous food offerings for millions of Inox patrons spread across the country. With the addition of Kitchens of India range, we are expanding the choices for our patrons by offering an aromatic and flavourful dining experience with their loved ones while watching the movie. We are certain that consumers will greatly benefit from this collaboration by receiving an array of authentic local culinary delights across the country. Served in premium spill and leak proof packaging, our guests will be able to comfortably relish the supreme delicacies even while enjoying a movie. This collaboration is a critical stepping stone in our endeavors to strengthen Inox’s food and beverage service brand as well as strengthen the bond with our patrons, by offering them newer preferred choices.”
Elaborating on the partnership, ITC Spokesperson Shuvadip Banerjee, VP, marketing services, ITC Ltd (Foods Division) said, “At ITC, our continued focus is on enriching consumers’ food and dining experiences, through innovative offerings and meaningful collaborations. Through this partnership with Inox, Kitchens of India will aim to help redefine and shape a new horizon of cinema and food experience for movie-goers. This transformative endeavor from ITC will delight consumers with a range of offerings right from finger snacking food to regal Indian delights. As citizens gradually resume out-of-home leisure, entertainment experiences and activities, food safety and hygiene continue to be of paramount importance to consumers. As Kitchens of India features on Inox’s menu hereon, consumers will not only enjoy the benefits of convenient indulgences in regal Indian delicacies while enjoying their
movie, but will do so with a safe, hygienic and a reliable brand. We hope with our collaboration, both ITC and INOX can meaningfully enhance consumer experiences.”
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