India Gate Basmati Rice, flagship brand by KRBL – the world’s largest rice millers, recently organised the world’s largest food drive as part of their #UmeedHainHum initiative along with Michelin star chef Vikas Khanna as a step towards resolving the huge but important task of providing basic meals for all the needy and underprivileged across the country.

With the world facing an economic slowdown, corporates have a critical role to play, not only by addressing key societal needs, but also by becoming a key contributor in taking care of their local

community. Today, as we continue our fight against the Covid-19 pandemic, a bigger problem of hunger is affecting millions across the country.

The brand, being one of the oldest and leading rice brands in India, has started the initiative that extends hope to a family in need by feeding them. Under this initiative, the company is donating more than 20,000 meals every day. With more than two million meals being distributed to help vulnerable marginalised communities, the company’s aim is to reach out to the maximum number of people.

Speaking regarding the campaign, CMD KRBL– India Gate Basmati Rice–Anil Mittal said, “At India Gate, we deeply associate ourselves with the old Indian values of sharing, helping the needy and underprivileged within our society. During this pandemic, we joined hands with chef Vikas Khanna to provide meals to lakhs of migrant workers, poor families, slum dwellers and daily wagers who were struggling for basic necessities every day. Vikas’s #feedindia campaign is a big step towards bringing happiness into thousands of marginalised communities and families who were left out from any help till now. We wish Vikas best of luck for his astounding endeavours and pledge our support for many more such initiatives in the future as well.”

Khanna said, “Some partnerships are beyond commerce, it becomes a part of your being. This for me is one such collaboration. I am extremely proud of the work we have been able to do and ensure food for millions of people together. India Gate truly epitomised giving back to the community and we surely see this as a long-term commitment to ensure food on every plate. I take immense pride in thanking India Gate for their constant support during the pandemic. This initiative would not have been possible without their support. We hope to work together on more such initiatives and serve meals to those in need.”