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Haryana farmers to get Rs 20,000 to package & market their natural produce
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Monday, 09 June, 2025, 08 : 00 AM [IST]
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Abhitash Singh, Mumbai
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In a landmark move to promote natural and organic agriculture in Haryana, Chief Minister Nayab Singh Saini announced a direct financial aid of Rs 20,000 to each farmer for branding and packaging of naturally grown produce. The announcement was made during a state-level natural farming conference held on June 5, at Chaudhary Charan Singh Haryana Agricultural University in Hisar, on the occasion of World Environment Day.
This new incentive, part of the natural farming scheme launched in 2022, aims to enhance the marketability and consumer trust of naturally grown food products while building a dedicated supply chain around eco-farming practices.
“This Rs 20,000 support per farmer will empower them to package and market their natural produce under distinct branding, ensuring better value realisation and global recognition,” said Saini.
As part of a broader push, the state government will set up two exclusive mandis for natural and organic products — one in Gurugram for grains like wheat, paddy, and pulses, and another in Hisar for fruits and vegetables. These will operate as natural farming procurement hubs designed to streamline direct procurement and reduce middlemen intervention.
Since its launch, the natural farming scheme in Haryana has seen 1.84 lakh farmers registering 2.73 lakh acres of land. Out of these, 10,550 farmers have already been verified for practicing natural farming on 17,087 acres.
The government now plans to bring 1 lakh acres under natural farming by FY2025–26, showing its seriousness in transforming agriculture into a climate-smart, health-oriented sector.
To ensure farmers receive fair prices for their naturally grown produce, a new committee will be formed under the Haryana Kisan Kalyan Pradhikaran. Additionally, the state will establish dedicated laboratories to test natural and organic farm produce, offering free testing services to farmers for pesticide residue, quality parameters, and compliance certifications.
“Branding and packaging support of Rs 20,000 per farmer is a game-changer. It allows small producers to enter premium organic markets where packaging, traceability, and certification play a major role,” said Dr Seema Dahiya, an agri-policy expert based in Karnal.
Organic exporters from the region also praised the state’s announcement. “With the added support in packaging, Haryana’s natural produce now has a better chance to meet international quality benchmarks, especially for EU and Gulf markets,” noted Sandeep Ahlawat, a millet and organic produce exporter from Sonipat.
With strong financial incentives, infrastructure support, and a clear marketing vision, Haryana is setting a precedent in building a farmer-centric, sustainable agriculture model. The Rs 20,000 assistance for branding and packaging, a first-of-its-kind move by a state government, may well be the spark that propels naturally grown food from Haryana to dining tables across India and beyond.
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