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Happy Nature raises $300,000 in a pre-series A round led by Inflection Point Ventures
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Friday, 17 November, 2023, 15 : 00 PM [IST]
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Our Bureau, Bengaluru
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D2C brand, Happy Nature that delivers direct-to-customer farm fresh milk, dairy and breakfast essential products, has raised $300,000 in a pre- series A funding round led by IPV. This investment will further propel Happy Nature's mission of providing high-quality, ethically sourced milk, dairy and breakfast essential products to its consumers.
The funds raised will be used for expanding Happy Nature's sales, marketing and branding efforts. The investment will be allocated to accelerating sales growth, enhancing branding activities, and further strengthening customer engagement initiatives.
It is a tech-enabled company in India's dairy industry, the world's largest milk producer. It addresses challenges faced by small farmers, providing them access to resources and markets. Additionally, it responds to consumer concerns by offering them 100% clean label and preservative-free milk, dairy and breakfast products through a convenient subscription and delivery model. It aims to preserve the dairy way of life while ensuring both farmers and consumers benefit from its innovative approach.
Rahul Wagh, managing director, Inflection Point Ventures, said, “Breakfast has always been considered the most important meal of the day. Dairy is an important component of the breakfast and consumers today are more aware and have stated clear preference for 100% clean label, preservative free and organic dairy products. Happy Nature is emerging as a preferred D2C brand for thousands of consumers as it is using a tech-enabled platform to help farmers sell their products to newer catchment areas.”
The company currently has business operations in Delhi, Noida, Gurgaon, Karnal, Panipat, Ludhiana, Ambala, Zirakhpur, Panchkula, Chandigarh and Mohali serving more than 1,00,000 customers with over 15,000 orders processed daily.
Vikas Singh, CEO, Happy Nature, said, “We're committed to enhancing our processing plant infrastructure, investing in cutting-edge technology upgrades, and optimizing the customer journey for a seamless and delightful experience. Together, we are cultivating a brighter future, rooted in quality, sustainability, and customer-centricity.”
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