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Global movement Veganuary launches in India
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Tuesday, 21 December, 2021, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Veganuary -the global pledge to try vegan for 31 days- has officially launched in India. The movement was born in 2014 and is now observed in 200 plus countries and territories across the world. Every January, lakhs of people try a vegan lifestyle to improve their health, to reduce animal suffering and to reduce the climate impact of industrial animal farming.
India joins UK, US, Germany, Chile, Brazil and Argentina as a campaign hub.
Soundarya Sharma said, “In these testing times, eating vegan is the best way to take care of yourself and your family. If all Indians adopt a plant-based diet, we will be healthier and reduce national mortality by 23%. Shifting to a vegan diet is also the single biggest way to address the climate emergency, as it helps cut your carbon footprint up to 73%.”
Prashanth Vishwanath, country manager for Veganuary in India said, “Our health and the climate emergency is at the forefront of everyone’s mind. One key solution is to address both is eating vegan. Indians have shown great interest in plant-based nutrition in the recent years. We are thrilled to officially launch Veganuary in India and help people explore this interest. Signing up to Veganuary makes transitioning to vegan much easier as our free pledge is full of helpful tips, advice, and useful material.”
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