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Ganeden expands global footprint with new partnerships, product launches
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Tuesday, 28 June, 2016, 08 : 00 AM [IST]
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Cleveland
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fiogf49gjkf0d Ganeden, a probiotic ingredients supplier, is reaping the benefits of a strong focus on international growth with the announcement of multiple partnerships, new hires and product launches worldwide. Its ingredients are already used in more than 500 probiotic food, beverage and companion animal SKUs internationally, and the company is now concentrating on a targeted approach to global expansion.
As per a press release, to supplement the expanding global footprint, the company felt it was important to have a personalised and hands-on strategy in each country. Since the start of the year, it has renewed and added additional distributor partnerships, hired new international sales managers residing in their respective countries and announced new partner product launches on multiple continents.
Distributor partnerships
The company has recently renewed and added contracts with top distributors in Bangladesh, China, India, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, the Philippines and Vietnam and—all with companies that are well-immersed in their specific countries. It is also working with a distributor to provide additional support for growth in the Middle-East.
New hires
The company has also increased its team of international sales managers, with new employees in Thailand and Mexico. An additional team member will soon be starting in China. The employee expansion aligns with its goal of a hands-on approach—having local contacts on the ground to build relationships and oversee projects.
Product launches
The recent announcements made by the company include, launches in the UK, Greece, and Poland and Slovenian exports to India and Russia. They would be partnering with a top global company for what will be its largest international launch to date.
“At Ganeden, we place an immense amount of value on quality service and pride ourselves on the strong relationships we build with our partners—both important factors to maintain when expanding our international business,” said Stephen Quinn, international business development & regulatory manager for Ganeden. “We understand the importance of face-to-face contact and the recent international product launches have shown the immediate return we receive from our localised approach.”
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