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Franke Coffee Systems marks its entry at Aahar 2025
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Wednesday, 26 February, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Franke Coffee Systems, a renowned Swiss manufacturer of professional fully automatic coffee machines, has announced its entry into the Indian market. It will be exhibiting at the 39th edition of the International Food and Hospitality Fair in New Delhi from March 4 to 8, 2025. This marks a significant milestone as it participates under its own brand for the first time, solidifying its presence in the Asia-Pacific region. Following successful expansions in Japan, China, and Australia, it is now set to extend its footprint in India, representing its next major growth phase in the region.
Recognised as a leader in delivering top-tier coffee solutions, it offers an unparalleled coffee experience powered by Swiss innovative technology, ensuring consistency and quality in every cup. At the expo, it will not only showcase its iconic coffee machines but also present its groundbreaking technology innovations. The company aims to support the development of India’s coffee industry and provide local consumers with a high-quality coffee experience.
The Aahar fair is the perfect venue for its India launch, showcasing different models of its A-line fully automatic coffee machines. The award-winning and compact A300, the winner of the renowned iF Design Award 2021, the Red Dot Award for Product Design 2021, and the Good Design Award 2021, is ideal for preparing premium coffee beverages in limited spaces, such as workplaces and boutique hotels. The versatile semi-automatic S700 is perfect for quick-service restaurants and coffee shop chains, while the A400, A600, and A800 are ideal for self-serve areas such as hotel breakfast rooms, convenience stores, and fitness gyms. These models will be showcased at Franke’s booth no. 6-07E in Hall 6. Stefan Niederberger, vice president for Asia Pacific at the company, will attend the trade show to engage with the Indian audience and gain first-hand insights into local market needs.
“We are very excited to be in India, a country with a fast-growing coffee culture. We aim to provide an outstanding coffee experience consistently, cup after cup. Our high-quality equipment and innovative solutions will support successfully even the most demanding coffee program. We support companies and customers in delivering high-quality coffee, whether self-serve or served. Franke sees India as a high-potential market for the future. We want to leverage our strong local footprint with our sister company Franke Faber India to provide the best support to customers aiming to launch successful and profitable coffee programs. Franke views business with a long-term perspective, and we are committed to supporting all our customers with this mindset. What starts small today in India has the potential to grow exponentially in the coming months and years,” said Niederberger.
The Indian market, known for its openness to new trends and gourmet experiences, is certain to embrace the innovative Franke coffee experience. Girish Banwait, deputy managing director at Franke Faber India Pvt Ltd, said, “We are delighted to introduce Franke Coffee Systems to India and are confident that our consumers will embrace the elevated coffee experience it brings. India’s coffee culture is evolving rapidly, with a discerning audience that values quality, innovation, and unique experiences. Consumers today are more experimental and seek premium offerings that match global standards. With its cutting-edge technology and commitment to excellence, Franke Coffee Systems is perfectly positioned to cater to this growing demand. We believe this partnership will redefine the coffee experience in India, setting new benchmarks in taste, convenience, and sophistication.”
“Participating in Aahar this year is a wonderful opportunity for us to actively engage with local industry partners and coffee enthusiasts. We are very excited to learn from the coffee community in this market and gain insights and perspectives so that we can ultimately serve our Indian customers better,” concluded Niederberger.
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