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FCEL forays into dry fruit segment with Karmiq brand in four varieties
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Thursday, 21 April, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Future Consumer Enterprise Ltd (FCEL), a part of Future Group, on Wednesday, announced its foray into the dry fruit segment, with the launch of a new brand ‘Karmiq- Food that celebrates your youth.’ With this launch, the company has introduced a range of products such as California Almonds, Pistachios and Walnut Kernels and Cashews.
As per a press release issued by the company, it is among India’s largest distributors to supermarkets in fast-moving consumer goods (FMCG) segment. The company has plans to expand its consumer product portfolio from foods and spice, snacks and beverages to dry fruits.
Speaking about the launch, Devendra Chawla, president, food and FMCG, Future Group, said, “The young India is increasingly becoming attentive towards their well-being, thus leading to an increase in health food consumption. Post doing an extensive study on our customer needs, we are proud to present Karmiq. It is a blend of nutrition and health combined with great taste. This is what our brand propagates – food that celebrates youth."
The new brand intends to be the power house of nutrition that aims to cater to the health-conscious young consumers, and focusses on the joy of eating healthy.
These dry fruits are currently available across India. The packaging design is bright and each pack comes with a zip lock. There are vacuum packs for cashews and walnut kernels that help to prevent infestation, maintain freshness and crispness of the nuts. All products are available in pack sizes of 200 gm and 500 gm with a starting price of Rs 300.
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