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Fanta adds new & exotic limited time only flavour to vibrant family
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Friday, 04 March, 2022, 08 : 00 AM [IST]
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Atlanta, USA
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Inspired by the tropical fruit native to Mexico and Central America, Fanta Dragon Fruit Zero Sugar, is a curious flavour combination that brings new meaning to colourful snacking with a slightly sweet taste reminiscent of kiwi, pear and watermelon and an electric pink glow.
Just like dragon fruit – which blooms at night – the brand’s core consumers come out and shine in the dark. With its fluorescent pink hue, Fanta Dragon Fruit Zero Sugar, is the perfect companion for those twilight hours after an electrifying concert, all night gaming session with friends, or those inevitable late-night snack runs.
A.P. Chaney, creative director, sparkling flavours, on the launch of Dragon Fruit Zero Sugar, said, “We’re thrilled to be adding a new pop of colour to Fanta’s roster. Fans love trying new flavours, especially flavours from around the world, and they know Fanta is a global brand. So, we’re bringing them a delicious, cool, exotic flavour they can experience with friends. Dragon Fruit Zero Sugar, with its exotic flavour combination and aesthetic appeal, can transport anyone, anywhere, to a refreshing locale full of fun possibilities.”
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