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Elite Foods and Innovation Group celebrates inaugural Founder’s Day
Tuesday, 28 January, 2020, 08 : 00 AM [IST]
Our Bureau, Mumbai
Elite, a diversified group from South India that handles activities in various sectors, celebrated its inaugural Founder’s Day in Thrissur, Kerala, recently.

Danesa Raghulal, daughter of T R Raghulal, the company’s chairman and managing director, addressed the employees of the company for the first time and felicitated them for their extraordinary contribution to the company.

Besides managing the overall operations of the group, she will develop the organisational culture to optimise productivity. In addition, she will fulfill the role of being a motivational leader.

Hailing from a business family based out of Thrissur, Danesa comes with a string of academic excellence and professional achievements including her stint in the start-up space.

Carrying forward her father’s legacy, she aims to offer more environment-friendly, healthy and nutritious food products to consumers across the globe. As a responsible corporate citizen, Elite plans to be a zero-carbon emission company, and has already started taking initiatives to achieve their goal.

Talking about her new role, Danesa, who serves as the company’s executive director, said, “I am the grateful and humble beneficiary of the numerous legacies and achievements forged by all the members of the company. I value the continuous efforts and commitment of each and every individual of the company.”

“As I grew up watching my father's efforts towards building the company, I have witnessed its expansion year after year. Walking on his footprints, I will strive towards advancing the company offerings with collaborative efforts,” she added.

“We will focus more on growing our current share in existing markets and intend to establish the group as a more diversified and holistic brand,” Danesa said.

At the felicitation ceremony, she thanked the employees who have been instrumental in helping her father nurture and build the company with their hard work and dedication.

Acknowledging the focussed efforts for encouraging a sustainable environment, Elite presented the T R Raghulal Sustainability Innovations Award, a special honour, to Jabir Karat, founder and chief executive officer, Green Worms Eco Solutions LLP, for his outstanding initiative to create a zero-waste world.

Promoting a green environment, the group gifted the Chaya Mansa plant in a cloth grow bag to each employee. A bag made from a thick breathable fabric that facilitates the growth of plants.

This concept was developed by sixth-graders E Shamir and M P Muhammed Azmi, under the guidance of their teacher, Satheesan K C from MASS GHSS Ettikulam School, Kannur. They were also felicitated at the occasion by Danesa.

With her inherent business acumen, she envisions furthering the company growth and expanding the market by focussing on innovation and collaboration. Their commitment to provide the best quality and fulfilling the customer demand with innovative products will enable the group to scale new heights.

Holding a bachelors of science in entrepreneurship and strategic management from the world’s leading college for entrepreneurship, Babson College, Boston, Danesa was also named on the dean's list.

She was honoured as a part of the Omicron Delta Epsilon (an international honour society in the field of economics) in the Tau Chapter Massachusetts for recognition of high scholastic achievement in the field of economics.

In her early years, Danesa had worked in data analytics at EXL focussing on marketing and non-profit data analytics.

She has also worked in a group of consultants as an operation’s lean management consultant for Legal Sea Foods, one of the largest fine restaurant chains with over 40 restaurants in America.

As a part of her curriculum, she has been a part of the founder group of two start-ups.
 
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