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Easy Boba launches boba tower challenge
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Tuesday, 20 May, 2025, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Easy Boba is shaking things up literally with the launch of India’s first-ever Boba Tower Challenge, a spirited test of appetite, endurance, and pure boba love. The latest offering from the popular bubble tea chain invites individuals to take on a 3.5-litre Boba Tower paired with a specially designed ‘Boba Thali’, all to be finished within a tight 15-minute window.
Far from a typical sipping session, the Boba Tower Challenge aims to create a high-energy, shared experience that blends fun with flavour. With two beverage base options, Rs 1,500 for water-based teas and Rs 1,800 for milk-based participants who manage to polish off the towering tea and thali within the time limit win more than just bragging rights. Successful challengers receive a full refund of the tower price, a cash reward of Rs 1000, and an exclusive ‘Boba Smasher’ T-shirt. Their name and completion time will also be proudly displayed on the official Boba Tower leaderboard.
Adnan Sarkar, founder of Easy Boba, said, “The idea behind the Boba Tower Challenge was to break away from the usual bubble tea formats and spark something bold and interactive. It’s not just about finishing the Boba Tower, it’s about community, energy and a shared passion for this beloved drink.”
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