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Earth Day: India Sweet House makes sustainability a sweet deal
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Tuesday, 23 April, 2024, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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This Earth Day, India Sweet House, a beloved name for traditional Indian sweets and savouries, is taking a delicious step towards a greener future. In a thoughtful initiative, they are encouraging customers to be part of the solution with ‘Unbox Sustainability’, offering a 10% discount to those who choose to forgo disposable packaging.
Earth Day, celebrated annually on April 22, serves as a vital reminder of the responsibility to protect the planet. Sustainability is not just a buzzword, it’s the key to ensuring a healthy and thriving environment for generations to come.
Leading by example, India Sweet House has always strived to minimise their environmental footprint. They prioritise using eco-friendly alternatives like bamboo and paper products whenever possible, actively discouraging the use of plastic in their daily operations.
The initiative kicks off on Earth Day, and will continue for the entire year. Customers are encouraged to bring their own reusable containers for their favourite sweets, enjoying a discount while making a sustainable choice. This small step collectively contributes to a significant reduction in single-use packaging, fostering a healthier planet for everyone.
Vishwanath and Shwetha, founders of India Sweet House, said, "At India Sweet House, the sweetness extends from our treats to the world we create. By offering eco-friendly options, we hope to inspire a ripple effect of conscious consumption, one delicious bite at a time. The ‘Unbox Sustainability’ initiative is a simple yet impactful way to reduce waste and promote a mindful approach to consumption.”
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