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Country Delight launches tender coconut water with easy to consume packaging
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Tuesday, 27 April, 2021, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Country Delight, a consumer-centric daily essential brand, has launched its new product - Country Delight's Country Coconut Water with innovative packaging.
The tender coconuts are sourced from Pollachi, Tamil Nadu. The brand assures approximately 300ml of fresh tender, naturally sweet water, and the packaging solves all the hassles of opening the coconut. The company also encourages the consumers to subscribe to the product daily and relish its health benefits through the summer heat.
Prior to the development of the product, the company reached out to its consumers to identify their top pain points when buying and consuming tender coconut. Overcoming these with the product, the brand maintained its customer-first approach with a contoured wide mouth design pout perfect for drinking, The product is according to the company is natural and unadulterated being straight from farm to customer doorstep.
The company has launched the product with attention-grabbing digital video commercial, featuring Sanjay Mishra as a coconut hunter translating the struggle of finding ideal coconut water with standardised quantity and quality. With one sip of the water, the coconut man is transported to a tropical paradise, thus ending his hunt to find India's best tender coconut water.
Chakradhar Gade, co-founder, Country Delight, stated, "We realised that a lot of our customers want to consume natural coconut water but are not able to because of issues such as uncertainty in the amount of water, the unpredictability of taste, lack of direct to home daily access and most importantly the struggle in opening a coconut. It is our obsession to give our customers 100% natural products that has helped us solve all these problems and launch India’s best coconut water.
“We hope each and every Country Delight family enjoys this product and we will continue to disrupt many more traditional product categories, he added.
With the current restrictions in movement, consumers can order the product through a first-of-its-kind mobile application that completely takes away the hassle of managing one's daily struggle in finding ideal coconut water as a daily requirement.
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