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Continental Coffee launches four flavoured instant coffee
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Thursday, 29 May, 2025, 16 : 00 PM [IST]
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Our Bureau, Bengaluru
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Continental Coffee, a subsidiary of CCL Products (India) Ltd., one of India’s largest coffee manufacturers, is expanding its premium instant coffee brand, Continental Spéciale, with the launch of four flavoured instant coffee variants — Mocha, Vanilla, Caramel and Hazelnut. These new offerings are a first in its portfolio, marking the company's strategic expansion in the growing flavoured coffee segment in India.
After detailed market research, the brand has identified a significant shift in coffee consumption patterns across India. While traditional strong, bitter coffee remains popular in southern regions, there's growing demand for smoother, flavourful options with less bitterness, particularly in northern markets. The new flavoured coffees are expertly crafted to bridge this gap, making premium coffee experiences more accessible to a wider audience of contemporary Indian consumers, particularly occasional drinkers and tea-preferring audiences.
Developed by expert roasters at the company, the flavoured range is designed for consumers seeking a joyful, flavour-rich coffee moment, without the bitterness.
Raja Chakraborty, CMO, Continental Coffee, said, "We believe in continually evolving with our consumers' preferences while maintaining our commitment to coffee excellence. Our research revealed a growing appetite for flavoured coffees, particularly in North India, where consumers desire less bitterness and more distinctive taste notes. The new Mocha, Vanilla, Caramel and Hazelnut blends have been carefully developed for those who crave a delicious, feel-good coffee moment without the bitterness.”
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