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Coca Cola’s Fanta surges ahead with 50% market share
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Wednesday, 21 May, 2025, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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Coca Cola India’s iconic flavourful beverage, Fanta, has cemented its position as the undisputed leader in the orange-flavoured carbonated soft drink category, commanding over 50% market share. With its delicious orange taste and playful spirit, it continues to connect powerfully with India's youth, blending nostalgia with a fresh, culturally relevant appeal.
Originally launched globally in 1940, it has evolved into a cultural phenomenon in India, resonating especially with young adults who seek authenticity, fun, and bold self-expression. The brand has consistently been recording strong double-digit growth for the last 5 years, strengthening its presence across urban and rural markets alike. Today, it is available in close to 2 million retail outlets, globally it is available in over 180 markets, reinforcing its position as one of the world’s most delicious & loved beverage brands.
Vinay Nair, vice president, franchise operations, developing markets, Coca Cola India and Southwest Asia, said, "Fanta’s momentum reflects not only strong execution across channels but also our broader strategy to drive category growth through flavour-led innovation, portfolio agility, and deeper regional relevance. The brand’s ability to blend cultural relevance with a bold, digital-forward presence has helped it connect meaningfully with young consumers. This approach strengthens our position in a critical segment and reinforces our ability to anticipate and shape consumer demand that vibe with today’s lifestyles and tomorrow’s trends.”
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