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Cinnamon Hotels bags Most Valuable Hospitality Brand in SL for 2019
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Thursday, 23 May, 2019, 08 : 00 AM [IST]
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Colombo
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Cinnamon Hotels and Resorts was awarded the prestigious title of the Most Valuable Hospitality Brand in Sri Lanka for 2019 by Brand Finance PLC, a leading independent brand valuation and rating firm, after an expert panel of brand analysts and consultants reviewed a detailed analysis of data obtained from public and other sources. The Brand Value for Cinnamon Hotels and Resorts recorded an increase of 23 per cent from the previous year to secure its position at number 23 among Sri Lanka’s Most Valuable Brands in 2019.
In 2015, Brand Finance first awarded Cinnamon the number one Emerging Brand of the Year, surpassing several other reputed companies to the title. Simultaneously, they were also ranked 23rd among Sri Lanka’s Most Valuable Brands, when it first entered the list in 2015.
Expressing their thoughts on having received the title of Most Valuable Hospitality Brand in Sri Lanka for 2019, Jit Gunaratne, president, leisure, John Keells Group, stated, “Our efforts are led by our people whose vast and varied expertise brings diversity that helps us achieve our goals and deliver results. Our efforts are focussed on five pillars to ensure effectiveness and efficiency through commitments to our operations, customers, finance, community and employees. Despite recent events that will impact the industry as a whole, we intend to stay robust and focused in the current context to sustain our achievements.”
Cinnamon Hotels and Resorts is at the forefront of Sri Lanka’s hospitality sector in the four- and five-star category with over 2,400 rooms in its inventory. The chain has managed to maintain its occupancies and profitability in an economically-challenging environment and envisages aggressive expansion within Sri Lanka and the region. With seven resorts, three city hotels and three Maldives resorts currently in operation, 2019 will see the opening of Cinnamon Bentota Beach, Cinnamon Velifushi Maldives and the newly-refurbished Cinnamon Hakuraa Huraa Maldives and Cinnamon Dhonveli Maldives.
In its endeavour to create inspiring moments, Cinnamon Hotels and Resorts has consistently succeeded in differentiating itself through its events-led communications strategy. Marketing strategies implemented by the company benchmark international methodologies and success stories, and therefore, become accustomed to creating new need gaps and excelling in them, rather than merely accomplishing the existing ones.
Speaking on the achievement of Cinnamon’s brand strategy, Richard Haigh, managing director, Brand Finance, stated, “Cinnamon Hotels and Resorts is a long-standing, leading hospitality brand in Sri Lanka. With a 23 per cent increase in brand value in 2019 against the previous year, it continues to maintain its position within the sector. With a strong portfolio offering a variety of experiences across the country, Cinnamon has continued to be seen as the face of Sri Lanka’s tourism to the world. The homegrown brand has successfully competed with international hospitality brands and retained its share of the market.”
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