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Chai Point Consumption Report reveals ginger tea is the most preferred beverage
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Friday, 31 March, 2023, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Chai Point, the world’s largest chai-led beverage platform presented some interesting insight into the beverage consumption behaviour of Indians at home as well as at their workplaces with its first ever Consumption Report 2022.
Indians, true their taste palate, opted for ginger tea the most in all seasons, be it in office or dine-in or online delivery followed by elaichi and masala tea. Chai lovers of India ordered their favourite cup majorly during 10am to 12pm breakfast hour followed by early evening time of 3pm to 5pm. No guesses for the most loved pairing, samosa and chai were the classic favourite ordered by consumers at home.
Corporate India showed a streak of healthy consumption with most consumers opting for alternate sweeteners like jaggery and honey to go with their chai at work. As per data collected by brewing machines across 3500+ workplaces, corporate consumers were not just hooked to their chai but also filter coffee which was the most consumed coffee variant at offices. For every cup of English Coffee consumed in workplaces, 1.5 cups of filter coffee was consumed showing the popularity of the beverage across the country.
The company started operations in 2010. It reaches millions of customers everyday through multiple touch points including retail stores, cloud kitchens, corporate offices and institutions, consumer packaged goods and HoReCa (hotels, restaurants and cafes). myChai brewing system is a proprietary Cloud-connected chai and coffee brewing technology platform which gives it the capability to brew fresh chai and coffee with consistent quality at a global scale.
It is present in India through its retail network of 180+ stores across 9 major cities and in over 3500+ workplace community hubs covering 21+ cities through its specialised brewing systems. Products are now available in international markets on Amazon in the United States & Canada.
It is backed by marquee investors like Eight Roads Ventures, part of Fidelity Investments Inc.), Saama Capital, DSG and Paragon Partners. The company has raised over $50 million in funds till date.
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