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Britannia launches NutriChoice Digestive Zero, expands health portfolio
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Saturday, 20 August, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Britannia Industries Ltd has expanded its health portfolio with the launch of NutriChoice Digestive Zero.
It has zero added sugar and zero maida and is high on fibre. It is a perfect combination of ingredients for health seekers, helping them maintain a healthy and balanced lifestyle.
Indian consumers are becoming increasingly health-conscious and with mobile applications like calorie count and fitness pals, every bite is measured and calculated.
NutriChoice Digestive Zero fulfills the evolving needs of the consumer for a healthy snacking option without compromising on taste.
Ali Harris Shere, vice-president, marketing, Britannia Industries Ltd, said, “NutriChoice is one of India’s top health brands today, leading a change in the way Indians think, feel and behave about health and healthy living.”
“NutriChoice has a deep and enduring belief that small yet smart food choices can play a significant role in enabling people to get more of their lives every day,” he added.
“NutriChoice Digestive Zero is a perfect addition to our range of power-packed in-between meal options that will meet the nutrition needs of a diverse set of consumers who seek a healthier way of life,” Shere said.
It will be available at Rs 25 for a 100g pack across all markets and outlets.
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