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Boundless Brands raises $2.5 million in a seed round
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Tuesday, 02 May, 2023, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Boundless Brands with a full-stack e-commerce platform for F&B industry along with a digital first beverage brand of its own raises $2.5 million in a seed round from marquee angel investors from USA and India. It is incubated by Sandeep Aggarwal of Droom and ShopClues and Nagendra Shukla joined as co-founder and CEO.
It has built a full-stack e-commerce platform that enables e-commerce site and App and all the managed e-commerce services including technology, catalog, digital marketing, payment, fulfillment and customer support for F&B brands that offers unparalleled advantage of deep e-commerce expertise, economy of scale, economy of scope with easy-to-use subscription model. It plans to onboard over 1,000 F&B 3rd party brands in the next two years for its full stack e-commerce platform and services.
This summer it will launch dozens of beverage products with a mission to cater to the underserved beverages market for the millennials and genz in India who account for more than 50% of the total $100bn F&B market.
Nagendra Shukla, co-founder and CEO said, “The F&B industry is a $100bn addressable market and it continues to remain in the status quo for almost a century. Now, given the demographic mix of India, adoption of technology and innovation in packaging and product development, India is ready for the disruption in F&B. We are not only building our portfolio of beverages but also offering a full-stack E-Commerce platform and managed services for the F&B industry. Building this company with Sandeep as founding mentor will help us to tap into his impeccable track record in E-Commerce and marketplaces.”
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