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Beyond Meat forays into India through Allana Consumer Products
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Saturday, 15 October, 2022, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Allana Consumer Products Private Limited, a subsidiary of the reputed Allana Group has furthered its offerings in India to include plant-based meat by introducing Beyond Meat. Through the introduction, Allana Consumer Products aims to cater to the growing demand of healthier and guilt free foods in the country and offer the best quality product available in the globe.
Beyond Meat is the pioneer and market leader in United States for plant-based proteins, offering unrivalled taste and quality which many traditional meat eaters often find hard to distinguish. One of the brand’s key attributes is offering consumers a chance to be part of the green revolution taking place around the world, without compromising on taste.
The company has allied with Beyond Meat on a pan India basis to distribute their globally acclaimed offerings in the Indian market. The range includes delicious Beyond Burger, Beyond Sausage, Beyond Meatballs and Beyond Mince which are made of simple, plant-based ingredients and designed to deliver the same taste and texture as that of animal-based meat, while being better for people and the planet. It may be mentioned that Beyond Meat products do not contain any GMO, gluten, soy, or cholesterol.
Milind Pingle, CEO, Allana Consumer Products, said, “India is moving towards healthier lifestyle choices and people are looking for products which are sustainable and better for the environment. Our aim is to encourage such changes for the betterment of health and lifestyle. Thus, it is our immense pleasure to announce Allana Consumer Products’ collaboration with Beyond Meat to bring the premium taste of meat to the ever-growing demand for vegan and healthy living community in India.”
“These products are a great alternative for conflicted carnivores who are reducing meat and looking to nourish themselves (and often their families) with better protein options. While highlighting how indistinguishable the products are. Beyond Meat is a brand that offers a wide range of products that are rich in terms of quality, starting from the texture that gives the consumer a feeling of eating meat and appetising taste which satisfies the taste buds. Infact, the world-class Beyond Meat range resonates with the forward looking, innovative and progressive values Allana Consumer Products stands for,” concluded Pingle.
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