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Atharva Hotels & Resorts inks management contract for 5215 Keys
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Friday, 03 February, 2023, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Atharva Hotel Superfluities India Private Limited, marked as Atharva Hotels & Resorts group, has embarked on an ambitious plan to put into operation more than 5,000 hotel rooms under their management. Taking their first step in that direction, the group recently announced its first hotel in association with IHG under their VOCO Hotels banner in Gurugram.
The Delhi NCR-based group is focused on working as a zero-debt organisation. Keeping that in mind, they are focused on following the model of being asset light and having long lease understandings with reputed builders.
Having already signed up management contract of 5,215 rooms, the group has put together a comprehensive plan in place that will be a win-win for all the stakeholders involved, including travellers. On the development front, the shell work and facilities have been completed for most of the properties and only interiors and soft furnishing is pending.
Prawal Choudhary, chairman, Atharva Hotels & Resorts, said, “Atharva has entered into a formal understanding for operation of 2,585 rooms with Omaxe Builders. Under their agreement, Atharva will operate 540 rooms in Lucknow, 984 rooms in Greater Noida and three properties in New Chandigarh (the medical city) totaling 1061 rooms.”
The group will have 2025 hotel rooms operational in Gurugram. “We have chosen to partner with very reputed builders, as we are very quality conscious, and want to create the best experience for our well-traveled guests. Out of the 2025 rooms in Gurgaon, approx. 900 plus are with M3M, and the rest with other leading builders. Our first openings would be a 204-room VOCO hotel with IHG and a 130 units studio apartment hotel, both in Gurugram in the last quarter of 2023,” added Choudhary.
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