Japan’s No. 1 premium wrap and silicone-coated foil & sheet brand, Asahi Kasei, has launched its latest product - double line Zipper Bag - in addition to its existing range of products in India. In-keeping with the consumer requirements, the Zipper Bag will be revolutionary in the kitchen product segment vis-a-vis its competitors. The innovative product is not just handy to homemakers and remote workers but convenient for office goers and students too, who can use it as takeaway to keep food fresh for a long time, according to a press release issued by the company.
Designed to be leak-proof, this unique product is the need of the hour. The unique seal-tight double line zipper gives it an edge over other similar products available in the market. Easy to open and close with anti-slip technology, it can be used for multiple purposes such as freezing/refrigerating, storing at room temperature and even carrying cooked food to the office, picnics or while travelling.
The product can also be used to cook and store a week’s worth of food and smoothie preparations. By keeping even chopped fruits fresh for long and helping one manage their meals and fruit combos for the week in a hassle-free way, it allows one to maintain a healthy regime easily. The novel labelling space used on the bag lets one organise a week’s food efficiently by using the label to indicate the designated day or type of meal stored.
Savouries, crispy snacks, puffed rice, dry fruits - one can store various types of food items in the zipper bag as the double lock technology will keep the crispness and taste intact. Curries, purees and even marinated meat can be stored in the refrigerator odour-free and fresh since the leak-proof zipper keeps liquid dishes from spilling or leaking - making storing and labelling in separate bags as well as snacking on the go easy and less clumsy.
Speaking about the launch, Luve Oberoi, sr marketing manager, Asahi Kasei, said “For millennials who are running short of time and are looking for a convenient and healthy food storage option, Zipper Bag from Asahi Kasei is the right choice. Innovative, with first ever anti slip and labelling technology, the product will be an essential household name.” He added, “The product assures the consumer of smell-free, fresh meals even after a week. Labelling the items will further help in being organised and completely free of worrying about what to prepare for the next meal.”
The product is now available in stores like Big Bazaar, Spencers, Le Marche, Foodhall in Delhi NCR, Reliance stores and many general trade stores in Mumbai, Pune, Bangalore, Kolkata, Hyderabad, Chennai, Kerala, Punjab and also online at Big Basket, Amazon and Flipkart at a price point of Rs 229.