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Annakoot - God's own cuisine by ISKCON got Sattvik verified
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Tuesday, 26 July, 2022, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Annakoot - God's own cuisine by ISKCON temple, which has its base in Sattvic food received the Sattvik Certification at their 5th Flagship Store ceremony at Pitampura, New Delhi.
Sattvik food has been part of the Indian culture for a long time and is the purest form of food one can eat. Food with no onion and garlic that helps raise your body's internal vibration to those that promote happiness and satisfaction is what Annakoot aims at promoting.
Started by Amit Juneja and the devotees of ISKCON, Bangalore, in June of 2020, Annakoot's FMCG products are available across India via their e-commerce channels. With over 100 products that range from pure ghee, spices, pulses, rice, namkeen and artisanal sweets, Annakoot targets being the face of Sattvik food across the globe.
The certificate was handed to Madhu Pandit Dasa (president, ISKCON Bangalore, chairman, Vrindavan Chandrodaya Mandir) & Amit Juneja (CEO, Annakoot) by Abhishek Biswas (founder & secretary general, Sattvik Council of India). The event marked the presence of Vagish Pathak, chairman at Sattvik Council of India & several other devotees of ISKCON.
“While eating, one should concentrate only on eating as the food is served to one's consciousness" therefore Sattvik Verification will instil the trust & faith to the vegetarian consumers coming to Annakoot with the devotion of Hare Krishna. The functioning of this digestive fire is dependent on one's consciousness”, said Pathak.
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