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Ammonium phosphatide demand up as confectionery sector adopts emulsifiers
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Tuesday, 17 September, 2019, 15 : 00 PM [IST]
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The global ammonium phosphatide market was valued at $38.5 million in 2018, and is expected to envisage 5.3 per cent y-o-y (year-on-year) over 2018 to surpass $40.5 million by the end of 2019, according to a market intelligence study.
It assessed the growth of the market, laying bare the key factors influencing it, and found that increasing demand for ammonium phosphatides in the chocolate and confectionery will continue to drive gains in 2019 and beyond. Confectioners and chocolate manufacturers are investing in sustainable emulsifiers, and these evolutions have rubbed off on ammonium phosphatide providers as well.
“Ammonium phosphatide is gaining popularity as a vegetable-based emulsifier and stabiliser among food manufacturers, especially across the bakery and confectionery sectors. The food industry is opening doors for ammonium phosphatide as a food additive with its no-allergen, no-flavour, and non-GMO (genetically-modified organism) status,” the study said.
“The ammonium phosphatide market is expected to witness incremental growth as most food manufacturers are adopting ammonium phosphatide as a sustainable alternative to lecithin – a soy-based emulsifier,” it added.
Confectionery industry accounts for over 60% revenue share of ammonium phosphatide market
The study found that sales in the confectionery industry accounted for over 60 per cent revenue share. It projected that a majority of confectionery manufacturers were replacing lecithin with ammonium phosphatide, owing to cost-efficiency factors.
It found that another important reason why confectioners are choosing ammonium phosphatide as an emulsifier over lecithin is the increasing consumer preference for low-calorie and low-fat food products.
Ammonium phosphatide helps confectioners and chocolate manufacturers keep the fat content of their products under a certain limit and sync with the consumers changing requirements.
The study opined that confectionery will continue to remain one of the most popular applications of ammonium phosphatide, accounting for the largest revenue share in ammonium phosphatide market in the foreseeable future.
It also indicated that apart from chocolate manufacturers and confectioners, ice cream manufacturers are also shifting their focus towards vegetable-based emulsifiers, stabilisers, and coating agents.
All the food manufacturers are on the lookout for ways to limit their calorie content as well as manufacturing costs. Ice cream manufacturers are no exception.
The demand for ammonium phosphatide is likely to surge as an ice cream coating, and this is expected to influence emerging trends in the ammonium phosphatide market in the upcoming years.
Ammonium phosphatides witness maximum demand as non-allergen and non-GMO emulsifiers
The study opined that increasing applications of ammonium phosphatides as emulsifiers will continue to hold the largest share in revenues of the ammonium phosphatide market in the upcoming years.
In 2018, over 60 per cent of the ammonium phosphatide market revenue was attributed to its sales as emulsifiers, and the study that predicted that it will continue to grow steadily in the coming decade.
Many chocolate manufacturers are replacing cocoa butter with emulsifiers, i.e. ammonium phosphatide, in order to follow a cost-effective chocolate manufacturing and enhanced molding processes.
When lecithin is used as an emulsifier, it consumes much higher quantities of cocoa butter, and increasing prices of cocoa butter is forcing chocolate manufacturers to shift to much cheaper emulsifiers.
This is likely to bolster demand for ammonium phosphatides as emulsifiers, and this will continue to boost the growth of the ammonium phosphatide market in the upcoming years.
The study provided comprehensive insights about futuristic outlook of the ammonium phosphatide market between 2018 and 2028. The study opines that the ammonium phosphatide market will grow at a healthy CAGR of 6.1 per cent to exceed $69 million by the end of the forecast period.
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