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Akshayakalpa Organic works for 100% consumer engagement in recycling efforts
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Wednesday, 24 April, 2024, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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Akshayakalpa Organic has now unwavering commitment to sustainability with its revolutionary 'Give Back the Milk Pack' initiative. On the occasion of World Earth Day, under the theme 'Planet vs. Plastics,' the brand reaffirms its dedication to combating plastic waste and forging a path towards a greener, more sustainable future. The brand, in collaboration with its delivery partners, has streamlined the plastic recycling process, making it incredibly convenient for consumers. Now, all it takes is placing the empty plastic packets back into the bag each day, to ensure seamless recycling.
In the disposable culture, the proliferation of single-use plastics poses a grave threat to our environment, 380 million tonnes of plastic have been generated annually, yet only 9% of this vast amount is recycled, the rest ending up in landfills and oceans, according to the Organisation for Economic Co-operation and Development (OECD). The consequences of this unchecked pollution are dire, with marine life suffering, ecosystems destabilized, and human health compromised.
In response to this urgent environmental challenge, the brand has spearheaded the 'Give Back the Milk Pack' initiative, aimed at reducing plastic waste and promoting recycling. Started in 2022, by providing consumers with the means to return their empty milk packs for responsible recycling, the brand has successfully collected over 30,000 kilograms of plastic from Bengaluru, Chennai, and Hyderabad. This collective effort underscores the power of small actions in driving meaningful change when individuals unite for a common cause.
Shashi Kumar, co-founder and CEO, Akshayakalpa Organic, said, "Plastic pollution is not just an environmental issue. It is a humanitarian crisis that demands urgent action. To produce just one litre of milk, conventional plastic packaging requires approximately 12 grams of plastic. However, Akshayakalpa has transitioned to paperboard packaging for many of its products, significantly reducing the plastic footprint to just 3 grams per litre. Our commitment to sustainability extends beyond mere rhetoric; it is ingrained in every aspect of our operations."
In this regard, the brand aims to engage 100% of its consumers in the recycling initiative over the next 3-4 years, emphasizing the collective responsibility we share in safeguarding our planet for future generations. Through ongoing sustainability efforts and initiatives like the 'Give Back the Milk Pack,' the brand is dedicated to fostering a greener, more sustainable future.
As India’s first certified organic dairy enterprise, the brand is not confined to sustainable packaging for its dairy products alone; it extends its commitment to eco-friendly practices by utilizing sustainable packaging for vegetables and fruits as well. This dedication underscores the brand's ongoing efforts to explore and adopt alternative sustainable packaging methods wherever feasible, he said.
Beyond its innovative recycling programme, the brand is committed to raising awareness about the harmful effects of plastic pollution and promoting sustainable alternatives. The company's brand video, featuring testimonials from consumers, employees, and stakeholders, serves as a powerful reminder of the collective impact we can achieve when we unite for a common cause.
“As we commemorate World Earth Day, let us reflect on the impact of our choices and join hands to protect the planet we call home. Together, we can make a difference,” concluded Kumar.
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