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Abbott introduces Mix-Ins, a toddler product designed to mix into foods
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Saturday, 14 May, 2016, 08 : 00 AM [IST]
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Abbott Park
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fiogf49gjkf0d Toddlers are particular about the foods they eat. An appreciation for different tastes and textures takes time. That's where Mix-Ins can help. Designed for kids 12 months and older, each Mix-Ins single-serve powder simply enhances foods with added nutrition like protein, fibre, vitamins and minerals as well as OptiGro, Similac's unique blend of DHA, lutein and vitamin E that supports brain, eye and overall growth and development. The product has been introduced by Abbott, a worldwide nutrition, medical devices, diagnostics and pharmaceuticals company.
"We all want our kids to eat healthy foods, but too many toddlers aren't getting the proper nutrition they need. According to food consumption study data, by ages 15 to 18 months, french fries are still the most common 'vegetable' eaten," said Tama Bloch, registered dietitian and pediatric nutrition expert at Abbott. "I'm a parent, and I know how tough mealtimes can be with toddlers, but it's important that parents teach healthy eating habits early in life. By adding Mix-Ins into foods like yogurt and apple sauce, parents can ensure toddlers get a high level of nutrition while learning to love healthy foods."
The same study of more than 3,000 infants and toddlers also showed 27% consumed no fruits and 32% consumed no veggies. It is critical during toddlerhood for children to learn to eat new foods with different flavours and textures, especially fruits and vegetables.
Mix-Ins isn't a replacement for healthy eating, but it can make favourite foods more nutritious. At home or on the go, parents can stir a packet of Mix-Ins into foods once or twice a day to complement their toddler's nutrition. Go & Grow Mix-Ins ingredients are not genetically engineered.
Nutritional Information for the Go & Grow Mix-Ins (per packet or serving size): 3 gram of protein (20% daily value); 3 gram of fibre; Calcium and vitamin D (10% daily value); OptiGro nutrients (DHA like that found in fish to support brain development; lutein like that found in spinach for eye health; vitamin E like that found in broccoli to support cell development).
Available only in the US, each box of Mix-Ins contains 10 powder packets and has a suggested retail price of $9.99. It's available at all major retailers, Amazon, and Abbott online store.
Mix-Ins is the newest addition to the brand's existing Go & Grow by Similac toddler portfolio, which includes milk-based toddler drinks for children ages 12 to 24 months. Go & Grow by Similac products are specially designed to help balance toddler diets.
With more than 90 years of experience, the company conducts ongoing research to give children the strongest possible start in the first few years of life, and to support parents along the way.
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