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Parle Products launches Milano Centre Filled Dark Cookies in 75g packs
Tuesday, 19 August, 2014, 08 : 00 AM [IST]
Our Bureau, Mumbai
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Parle Products, one of the leaders in the biscuit and confectionery segment in India, recently launched Parle Milano Centre Filled – Dark Cookies (which are dark chocolate shells with a chocolate cream filling). They are available in 75g packs priced at Rs 30.

Commenting on the launch, Shalin Desai, deputy marketing manager, Parle Products Ltd, said, “We really appreciate the affinity our brand loyalists show towards Milano Cookies, and there couldn’t have been a better way to connect with them than to introduce another variant, Parle Milano Centre Filled – Dark Cookies.”

“The consumption of dark chocolate in India is growing at a rapid pace. Therefore it was a strategic step from our end to innovate the cookie category in order to suit the taste of most of the consumers. It is one of the finest cookies one could get,” he added.
 
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