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ITC’s Sunfeast Farmlite Health Biscuits with oats enters Mumbai market
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Friday, 28 March, 2014, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d ITC Foods launched Sunfeast Farmlite Health Biscuits announced its entry in the Mumbai market. Sunfeast Farmlite which contains oats and wheat, is available in two variants - almonds and raisins. It is priced at Rs 50 for a 150g pack in all supermarkets and retail stores in Mumbai.
Talking about the company’s foray into the new segment, Chitranjan Dar, its chief executive officer, said, “Sunfeast is a premium presence in the biscuit market. With the launch of Sunfeast Farmlite, we have announced out entry into the health biscuit segment. The brand straddles the desirable space, where health meets taste.”
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