|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
ITC Introduces All New ‘Yippee! Tricolor Pasta’
|
|
Monday, 24 February, 2014, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
|
fiogf49gjkf0d ITC launched Yippee! Tricolor Pasta, India’s first tricolour pasta, in three colours (orange, cream and green) and two flavours (Masala and Creamy Corn). It has been created from wheat, vegetables and 100 per cent natural colours. Priced at Rs 20 for a 70g pack, Yippee! Tricolour Pasta is available at select supermarkets, hypermarkets and grocery stores across all major markets in the country.
Commenting on the launch, Chitranjan Dar, chief executive officer, ITC Foods Division, stated, “Innovation is at the core of our product development and our brand Sunfeast Yippee! is a testimony to that. The Yippee! Tricolour Pasta is an interesting twist in our pasta portfolio, offering a perfect combination of taste and wholesome goodness.”
|
|
|
|
|
|
|
|
|
|