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Food retail giant Spar-Max going to North India
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Wednesday, 29 December, 2010, 08 : 00 AM [IST]
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Spar, the world's largest food retail chain, is to open its first office in North India in Delhi on January 19. After having set up five stores in southern cities like Bangalore, Mangalore and Hyderabad, Spar wants to start operations in the northern region, according to a report in Business Standard.
Spar hypermarkets and supermarkets operate in India under a licence agreement between Dubai-based Landmark Group's Max Hypermarkets Pvt Ltd and Spar International. While Max is responsible for the entire business operation and management control, Spar is the knowledge partner and transfers technological expertise and best practices in international retailing. Spar International is a UK-based retail chain, operating in 35 countries.
With an aim of opening 15 stores by 2013 by next year and 30 stores by 2013, Viney Singh, MD, Max Hypermarket, says, "Our focus is to deliver an international shopping experience and take care of the finer details in the lay-out, design, merchandise, operations, service, safety and hygiene in our stores. Our tag line, "Live Life Better" emerges from this philosophy. We ensure we are delivering our customers the same quality and standards as in the developed countries."
The upcoming malls in line would be at the Pacific mall in Rajouri Garden in Delhi, one in the MGM Metropolitan mega mall in Gurgaon and others in cities like Pune, Coimbatore and Hyderabad. These five stores would be set up by the end of March 2011. Max is to invest around Rs 550 crore over the next five years, with an average investment of Rs 10 crore on each store. "We are focusing on metros, tier-1 and tier-2 cities as of now and targeting the middle and upper middle class."
Spar has come up with a value for money offer to its customers, including an 'everyday low price' concept, 'a lowest retail price' on some fast moving consumer goods every day, best deals every fortnight offering bargains up to 75 per cent, and a customer loyalty programme that can be used not only in Spar retail but also in brands of the Landmark group.
Adds Singh, "The food section is our forte - fresh food, street food, continental dishes. We deliver 200 varieties of fresh fishes under the 'Daily Fresh Catch' section … we have the biggest tandoor and meat section, wherein we ensure everything, right from the sourcing, buying carcass, chopping off flesh, marinating, tracing, adding spices, preparing and supervising, all done by us."
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