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Doughnut chain Krispy Kreme plans to open 35 stores across North India
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Wednesday, 16 May, 2012, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Krispy Kreme Doughnut Corporation announced today that it has signed its first development agreement in India, a regional agreement with new franchisee Bedrock Food Company Pvt Ltd. Under the new agreement, Bedrock Food Company is expected to open 35 stores over the next five years. The stores will be located in six states in the north region of India, which includes the cities of Delhi, Jaipur and Lucknow.
Jeff Welch, president, international, Krispy Kreme, commented, "We are excited to partner with Bedrock Food Company in taking the great taste and experience of Krispy Kreme to the people of North India. Manpreet Gulri and his team are leaders in the quick service restaurant (QSR) segment in India. Their strong industry experience and knowledge of the Indian consumer are great assets that they will be able to leverage as they bring the melt-in-your-mouth Krispy Kreme experience to the market."
"We are excited to introduce the Krispy Kreme brand to north Indians and wish to position ourselves as a premium doughnut and coffee brand," said Purwa Sinha, managing director, Bedrock Food Company Pvt Ltd.
"Krispy Kreme is extremely popular in Asia and we expect Krispy Kreme to be well received in India. Our experience with the Indian consumer shows Indians are very fond of sweets and believe in the concept of sharing. Coffee and doughnuts as a category has huge potential in India and we expect the market to grow quickly over the next few years. We are pleased to enter into a franchise relationship with Krispy Kreme."
The Krispy Kreme Original Glazed doughnut can be found in over 690 stores in 21 countries, including Australia; Bahrain; Canada; China; the Dominican Republic; Indonesia; Japan; Kuwait; Lebanon; Malaysia; Mexico; the Philippines; Puerto Rico; the Republic of Korea; Qatar; the Kingdom of Saudi Arabia; Thailand; Turkey; the United Arab Emirates; the United Kingdom and the United States.
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