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CCD launches "summers refreshers" to beat-the-heat
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Friday, 15 May, 2009, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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 Café Coffee Day (CCD), one of the leading coffee chain shops in India, has launched "summers refreshers," a range of natural cool drinks. The price for CCD's summer refreshers is ranged from Rs 60 across all Café Coffee Day outlets in the country. The company stated that rising temperature and growing health-based drinks sales had led to the launch natural fruit-based variants to the customers.
Commenting on CCD's latest customer value initiative Bidisha Nagaraj, president for marketing, said, "At Café Coffee Day we are committed to enhancing the coffee experience for consumers through exciting new recipes. The new summer range of beverages is recognition of the fact that every season needs a specialised offering both in terms of the ingredients as well as taste."
The summer refreshers range will offer natural coolers like Green Apple Crush and Blue Lemon Slush (a green apple and lemon flavoured cold tea served on the rocks, garnished with a slice of lime), Peach Treaty, Lychee Chill, Strawberry Blush, Mango Soda, Banana Caramel (an ice blended cold coffee with rich banana and caramel), Snicker Shake and Iced Cappuccino. "This new range of summer quenchers is designed to tantalise the mind and refresh the senses and we look forward to our customers enjoying the summer with our new offering," Nagaraj added.
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