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Foodpanda acquires Holachef, marking foray into cloud kitchen networks
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Friday, 19 October, 2018, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Foodpanda, India’s fastest growing food delivery company, recently announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, the former marked its strategic entry into cloud kitchens and planned to launch its own brand of food products in different categories.
Foodpanda will build deeper capabilities to serve the diverse needs of millions of Indians by bringing different trusted offerings tailored to the needs of specific customer segments alongside an enhanced food ordering experience. With India’s largest food delivery network of 1,25,000 delivery partners, it is well poised to address the increased demand on its platform.
Pranay Jivrajka, chief executive officer, Foodpanda India, said, “At Foodpanda, we are committed to building for unique local tastes and palate choices of the Indian consumer. Through the Ola platform, we also have an unmatched access to over 150 million customers and an understanding of their preferences. We have been able to bring an enhanced experience for millions of customers over the past year.”
“We aim to build India’s largest cloud kitchen network that will be a major step in further elevating the food experience for our customers,” he added, saying, “I am delighted to welcome the Holachef team on board and look forward to their joining us in our mission of delivering superior food experiences to a billion Indians.”
Saurabh Saxena, co-founder, Holachef, said, “Our mission with Holachef is to serve incredible food experiences to customers through kitchens with the highest quality and hygiene standards. We are delighted to join hands with Foodpanda, to accelerate our mission. We are thrilled to be part of Foodpanda’s and Ola’s passionate team that is truly changing the food experience for a billion Indians.”
As a part of the acquisition, Foodpanda will take over Holachef’s business ,including its kitchens and equipment, as well as bring on board the company’s employees. Holachef’s founders are set to join Foodpanda’s leadership team.
Foodpanda’s delivery partner network India’s largest
Foodpanda now boasts of the largest delivery partner network in India, with over 1,25,000 delivery partners. By 2020, it aims to grow the network to 5,00,000.
In just over a month, it crossed its onboarding target of 60,000 additional delivery partners in two months. The target was achieved on the back of increased demand on its platform and rapid geographic expansion ahead, and Foodpanda became the country’s largest food delivery network.
Bengaluru’s Malleswaram Dhananjaya, the platform’s 1,25,000th delivery partner, was felicitated at an onboarding session for delivery partners recently. Speaking on the milestone, Jivrajka said, “Delivery partners are key to our mission of bringing the best food experience from our restaurant partners to our consumers. With India’s largest network of 125,000-plus delivery partners, we are best positioned to serve a billion Indians.”
He added, “Foodpanda is committed to creating over 5,00,000 opportunities for delivery partners over the next couple of years. We have also brought together Ola’s superior onboarding processes, technology and 24x7 support for Foodpanda delivery partners, for the first time in this industry, helping build an unmatched experience for them.”
Foodpanda is the only platform that empowers delivery partners with technology that lets them log in and off the platform according to their convenience, allowing them to earn more in line with demand cycles. With superior technology from the Ola ecosystem, a robust back end for onboarding partners as well as dedicated support systems like a 24x7 helpline for partners in addition to walk-in centres for single window support, Foodpanda continues to raise the bar on partner experience in the industry.
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