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Saffola Soya invites home chefs to be part of ‘Ghore Ghore Zee Bangla’ show
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Tuesday, 29 August, 2023, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Marico Limited’s Saffola Soya Chunks has associated with Zee Bangla to bring ‘Saffola Soya Shera Home Chef Contest’ for consumers. Through this partnership, the brand is inviting all passionate home cooks and food enthusiasts to stand a chance to be part of Bengal's widely acclaimed TV reality show, 'Ghore Ghore Zee Bangla'. Presenting the perfect blend of family entertainment and culinary adventures, the show is hosted by award-winning Bengali actress Aparajita Adhya.
The contest is celebrating the essence of India's softest and tastiest soya chunks, offering participants a platform to showcase their culinary skills and unleash their creativity in the kitchen. The Ghore Ghore Zee Bangla team will be visiting the homes of the top 4 finalists, and episodes will be shot on the same. The winner will stand a chance to win an impressive prize of Rs 1.5 lakhs and special gift hampers from Saffola and Zee Bangla.
To create further awareness, it has launched a 360-degree campaign that comprises a mix of TV, digital and on-ground in Kolkata and the rest of West Bengal. The brand aims to communicate the key benefits of being the softest and tastiest by opening this contest to the consumers via TV Sponsorships, FCT, Astons and In-Show integration.
Sanjay Mishra, COO- India & CEO – new business, Marico Ltd., said, "We are delighted to partner with Zee Bangla and their most famous reality show 'Ghore Ghore Zee Bangla' for the ‘Saffola Soya Shera Home Chef Contest’. Our aim is to highlight the passion and creativity of our consumers and celebrate the unique story of every kitchen. The partnership between Saffola Soya Chunks and Zee Bangla is a testament to both the brand’s commitment to enhance consumer experiences and to ensure our consumers are given the platform to showcase their talent. We look forward to witnessing the magic that talented home cooks can create using our product."
Ashish Sehgal, chief growth officer, Zee Entertainment Enterprises Ltd., said, “We, at Zee, are thrilled to partner with Marico for the ‘Saffola Soya Shera Home Chef Contest’ on Zee Bangla. This exciting collaboration is reflective of our constant endeavour to develop innovative advertising solutions. Considering our extremely strong consumer connect in the market, we are sure this campaign will resonate deeply with the audience of West Bengal and generate immense value for Saffola Soya Chunks.”
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