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Havmor Ice Cream launches range of ice cream flavours for this summer season
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Saturday, 06 April, 2024, 08 : 00 AM [IST]
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New Delhi
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Havmor, a part of LOTTE Wellfood Co. Ltd., and one of the most beloved ice cream brands, has launched an exciting range of new ice cream flavours just ahead of the summer heatwave. It is committed to innovation and strives to keep up with the dynamic and evolving preferences of consumers. With this in mind, the brand has carefully curated a delectable assortment of flavours that blends timeless classics with innovative twists, ensuring a delightful experience for every palate.
It understands the preferences of Indian consumers and strives to launch flavours that delight their taste buds. From Indian dessert-inspired ice cream flavours of Shahi Kesar and Rajwadi Kulfi to modern twists on classic favourites with Blueberry Cheesecake, Cookie N Cream cone, ice cream sandwich and summer specials Ratnagiri Hapus, rose flavoured ice cream and Jaljeera & Kalakhatta for refreshing treat, there's something delicious for every palate.
Komal Anand, managing director of Havmor Ice Cream, said, "At Havmor, we're passionate about crafting unique and distinctive flavours and our relentless focus on understanding consumer preferences is at the heart of our R&D and innovation. We are launching around 12 new flavours this season, and considering the current K–wave among consumers; we are also expanding the LOTTE range by adding new Korean-inspired products in the coming months. Last year, we witnessed one of the warmest summers, and this year, too, the predictions are similar. The category has a lot of headroom for growth, and brands with a national footprint have been growing at a CAGR of about 20- 25% post-Covid. We expect the category momentum to continue. To cater to the growing demand, we have increased the production capacity in the existing factories and will be ready to service more demand through our upcoming factory in Pune starting July- August 2024. We're confident that our customers will relish these new offerings, which play a key role in our ongoing efforts to expand and enhance our brand across India."
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