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Fabelle Dark Gianduja infused with Turkish hazelnuts launched by ITC
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Friday, 04 October, 2019, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Fabelle Dark Gianduja - a blend of dark and milk chocolate infused with roasted Turkish hazelnuts - has been launched by ITC Ltd’s chocolate brand Fabelle, keeping in line with its ethos of the brand of launching one-of-its-kind and inimitable chocolate experiences in India, and is apt for those seeking a balance between sweet and bitter chocolate.
The 12 individually-packed handcrafted cubes of Dark Gianduja are elegantly wrapped in a butter paper and are then packed in a specially designed golden tin box which enhances its luxe quotient and makes it an exclusive gift for the upcoming season. It is priced at Rs 950.
Elaborating on the launch, Hemant Malik, divisional chief executive, Foods Division, ITC Ltd, said, “The launch of Fabelle Dark Gianduja is a testament to our commitment to deliver unique chocolate experiences to consumers through innovation-based expansion.”
“The combination of chocolate and hazelnuts has always been loved by Indian consumers and we have received a very favourable response to our previously-launched Gianduja in milk chocolate and Ruby chocolate variants,” he added.
“These have been a testament of our innovation efforts and the launch of the new Dark Milk Gianduja is continuing our efforts to give one-of-its-kind experience to discerning chocolate connoisseurs,” Malik said.
Fabelle Dark Gianduja will be available across chocolate boutiques in select ITC Luxury Hotels and premium malls in India. It can also be ordered online. Consumers in Bengaluru, Hyderabad, Mumbai, Kolkata, Chennai and New Delhi can place orders from the comfort of their homes and enjoy doorstep delivery.
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