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Meat retail company Fipola unveils Fipola First, 24-hour recall policy
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Wednesday, 31 October, 2018, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Fipola, India’s first modern meat retail company, has launched Fipola First, an innovative way to thank its customers. The Chennai based company stated that it is the first in the meat retail industry in India to have introduced a 24-hour recall Policy to ensure the freshness of meat and seafood.
Under the policy, if the products sent to the store are unsold, they will be taken off the shelves after 24 hours by the company. The step has been taken by the company to serve the best quality meat and seafood to the customers.
In tune with the latest technological innovations and the customer demand, the company, in a bid to take the meat retail experience to the next level, has also launched a revamped website, which will be lighter and faster. It has made the user interface simpler and enhanced the ease of use quotient for the customers.
Fipola has added the live tracking of delivery person feature to the website, and will also offer instant replacement on the orders to the customers. The website is in line with the latest security norms and has been designed to be highly secure.
Customer experience is driving the future of the meat retail industry. Cleanliness and quality are the two main aspects in this industry. Keeping this in mind, Fipola First, a first-of-its-kind loyalty programme, has been rolled out in the 13 retail stores of the company and also on its website.
Under the loyalty programme, Fipola has created a virtual wallet called Fipola Wallet, where the existing customers will be able to hold loyalty points. Existing customers will get a direct credit of Rs 5,000 in their Fipola Wallet, and new customers will get the same credit after they make their first purchase through the company website.
Customers will also have access to a wide range of benefits, including Priority Customer Care, Express Delivery and Cashback Offers. The company will also offer 20 per cent discount and 20 per cent cashback on all the orders to the customers under the loyalty programme.
The highlight of the loyalty programme is that customers will have exclusive special access to the new products. The pay later option has been added to the programme, where customers can pay after 18 days of purchasing the products from the online website of the company.
For the walk-in customers, the company is offering a top-up of 1,000 loyalty points to the existing customers in their Fipola Wallets.
New customers who walk in to the store will get loyalty points worth Rs 1,000 after their first order. The company will offer five per cent cashback and five per cent discount on all the orders. The pay later option will be extended to the walk-in customers too by the company.
Sushil Kanugolu, managing director and chief executive officer, Fipola, said, “We have adopted a customer-centric approach, and based on the feedback from the customers and experts, Fipola has leveraged cutting-edge technology and set new benchmarks in the meat retail industry to interact with the customers.”
Fipola has added 13 stores in Chennai since its inception last year and is ably supported by eight depots across the city to ensure timely delivery to the customers.
The company offers an unlimited choice of meats (including fish, poultry and lamb), cuts and flavours. The quality of the meat and seafood conforms to Halal, ISO, Hazard Analysis and Critical Control Points (HACCP) and FSSAI certification.
It is backed by SR-Marine, a pioneer in the seafood industry, as it also supplies to five-star hotels, SR-Marine reported a turnover of over Rs 140 crore in 2016.
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