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Godrej Food Trends Report explores the rise of 'Indian Gastro Tourists’
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Thursday, 11 January, 2024, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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The Godrej Food Trends Report reveals the exciting world of culinary travel, a phenomenon that has captured the hearts and taste buds of Indian travellers. As the desire for an adventure on the plate continues to surge, travellers are embarking on journeys with a fervour to explore diverse cuisines and flavours like never before. This culinary exploration trend is redefining the travel landscape and creating a new breed of enthusiasts known as "Indian Gastro Tourists."
In a time when wanderlust was confined by global circumstances, food emerged as a universal language, uniting people across borders.The report has closely observed this culinary revolution, and the findings indicate that the Indian traveller's quest for delights is more profound than ever. Two years of seeking excitement in food has led them to move beyond the traditional tourist activities, rather than venturing into specific culinary exploration.
The report has undertaken an extensive study, diving deep into the growth and possibilities of culinary tourism. The report focuses on destinations that are expected to be popular among Indian culinary travellers and highlights the unique experiences and culinary traditions each location has to offer.
Culinary destinations that see most interest
Domestic Food Travel Destination
Northeast India: Regarded as one of the most steadily growing culinary destinations 68% panelists believe, that this region has rapidly become one of the most popular destinations for culinary travellers.
Chettinad: 43% of the experts say that Chettinad is now emerging as one of the most exciting regions for culinary exploration which has a cuisine that is richly infused with prominent flavours from the neighbouring kingdoms including Myanmar, Malaysia and Indonesia.
Goa: 46% of the panelists believe that Goa, which in recent times has seen an explosion in their food and beverage industry is not only known for its local flavours, but it’s also introducing contemporary cuisines, making it a hub for exploring diverse flavours.
Street Food Destinations
Lucknow: With the rich history of Awadhi and Mughal rulers, a resounding 59% of experts believe that the food culture of Lucknow runs deeper. Do not forget to try the Nehari Kulcha, Sheermal, and Malai Makkhan; these dishes are an absolute must when exploring the city's culinary delights.
Kolkata: 54% of panelists say that Kolkata is a melting pot of culture it has an incredible food spanning a number of cultural influencers.The city is known for its street food like kathi rolls and Chowmein which acts as a pull for tourists and culinary travellers.
Amritsar: 51% of experts believe Amritsar is a hub for the most craved north-Indian street food such as chole-kulche, jalebis, Gulab Jamun, and a tall glass of lassi.
International Food Travel Destinations
South Korea: An impressive 50% of industry experts believe that while the K-drama is picking up globally, the curiosity behind decoding an authentic Korean meal is also contributing to South Korea's prominence on the international stage.
Vietnam: According to 48% of the panel's insights, in the post-pandemic era, travellers are showing a preference for Southeast Asian countries, with Vietnam emerging as a prominent destination that consistently captivates the palates of food enthusiasts.
Spain: According to the insights of 43% of experts, Spain shines as a culinary paradise with a multitude of award-winning fine dining restaurants. The country's rich tapestry of flavours extends from its renowned tapas and pintxos bars, showcasing diversity across its culinary landscape.
Rushina Munshaw Ghildiyal, managing director of Perfect Bite Consulting and curating editor of the annual Godrej Food Trends Report, adds,"We've witnessed a remarkable change in the world of travel and culinary where food has become the bridge connecting people to the rich diversity of cultures worldwide. Through every dish, we've seen the rise of international culinary tourism as a transformative force, transcending borders and uniting everyone in the shared language of spices and flavours,as emphasised by the findings of the Godrej Food Trends Report.”
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