Thursday, November 14, 2019


Ingredient distributor Barentz & flavouring supplier TasteStrik in JV
Monday, 17 June, 2019, 16 : 00 PM [IST]
Barentz International, a leading global ingredients distributor, has formed a joint venture with TasteStrik, a successful Dutch family business and a leading developer, producer and supplier of high-quality flavourings and ingredients for the bakery, cereal, chocolate, confectionery, culinary, dairy and specialty foods industries, expanding its activities in the dynamic world of taste in food.

This joint venture will give Barentz a higher diversity of sources to deliver solutions for taste concepts, while offering TasteStrik the knowledge and expertise of Barentz’s global network.

TasteStrik has a proven track record in developing, manufacturing and distributing high-quality flavourings and ingredients for the European food market.

The joint venture supports Barentz’s strategy of offering the broadest portfolio of quality ingredients in the life sciences industries.

Both companies support their customers in developing new ideas and innovative solutions, thanks to their expertise and network of specialised labs.

Robert Strik, managing director, TasteStrik, is looking forward to joining Barentz. He said, “This is a promising joint venture, where both parties will immediately benefit from each other’s strengths.”

“For TasteStrik, and for me personally, the customer-centred and entrepreneurial spirit of Barentz are of decisive importance. We are a family business with an extraordinary passion for taste. We see the same attitude at Barentz, along with the shared will to always strive for better solutions,” he added.

For Barentz’s chief executive officer Hidde van der Wal, TasteStrik’s taste expertise is an excellent addition to the Barentz family of food and nutrition solutions.

“This is where we bundle all expertise and skills we have throughout our organization to devise and implement innovative and suitable solutions,” he added.

“TasteStrik’s sophisticated application lab in Eemnes, the Netherlands, will be a valuable addition to our global network of 15 labs with 50 food engineers,” van der Wal said.

The Barentz chief expected rapid cooperation and results. He said, “We do indeed share a similar corporate culture, and Strik will continue to lead TasteStrik as its managing director, thus ensuring continuity.”
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