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Virat-Anushka backed plant-based meat brand announces partnership with Inox
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Saturday, 18 February, 2023, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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In a bid to expand its consumer base and reach customers who are always on the lookout for healthy but delicious snack options, Blue Tribe, India’s leading foodtech company working strenuously on a mission to reinvent global meat-consuming methods has announced that it has joined forces with Inox Cinemas.
The brand will soon start catering to the non-vegetarian (primarily) customer base in theatres by providing them with healthy and sustainable plant-based protein integrated snack options like Sausages, Burger Patties, Nuggets and Keema. These 100% animal-free plant-based products will be initially offered in 35 Inox theatres in all major metro cities and will gradually reach pan-India customers.
It is pertinent to note that Inox Cinemas only offer vegetarian meals and snack options to its customers, leaving non-vegetarian food lovers with limited options. But now, with Blue Tribe’s 100% animal-free bundles of food-goodness, the customers will be able to enjoy the mouthfeel of meat-based products with a planet-friendly twist and conscious mindset.
Sohil Wazir, CCO, Blue Tribe, said, “We are excited to collaborate with Inox Cinemas. It is a milestone for us, as it proves that conscious consumerism is on the rise. With this step, we intend to cater to non-vegetarian customers primarily, who are always looking for meat-based products as healthy snack options while watching a movie.”
“Our plant-based nuggets, keema, sausages and burger patties are already popular with modern-age customers. And now, with increasing availability, we are optimistic that more people will be able to explore planet-friendly products that taste, cook and feel exactly like traditional meat products but are made with 100% plant-based ingredients. We are looking forward to bringing more customers on the sustainability and conscious consumerism path,” Wazir added.
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