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HUL's Amaze brain food charged with misleading claim; asked to rectify label content
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Saturday, 10 April, 2010, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Food Safety & Standards Authority of India has constituted an expert group to examine the claims made in respect of a proprietary food ‘Amaze brain food’ marketed by Hindustan Unilever Limited. The company claimed that it gave 33% of the key brain nutrients that children needed daily.
The expert group in its report has concluded that the claims made by the company relating to brain development of children are not supported by adequate scientific evidence and are misleading. The expert group has also concluded that the claims made by the company adversely impact healthy eating habits of children. Accordingly, the company has been advised to rectify the claims on the label of the product within a fortnight.
A copy of the report is available on the website of the Authority (www.fssai.gov.in).
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