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Multi-nationals, big brands to debut at 14th essay set for November 26
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Thursday, 21 November, 2019, 08 : 00 AM [IST]
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Ranjana Sharma, Mumbai
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A number of multi-national companies (MNCs) and their big brands will be among the debutants at the 14th edition of Bakery Business, India’s only standalone trade show dedicated to bakery and pastry professionals, which is slated to take place at Bandra Kurla Complex (BKC), Mumbai, between November 26 and 28, 2019.
The industry has now come of age, and recognised the long-term benefits and accrued value of associating with the show.
The companies and brands making their debut at this edition include DuPont, Kerry Ingredients, Dohler India, Fonterra and Anchor Professional from Epicure Foods, Radiant Indus Chem Pvt Ltd, Dr Oetker, Fortune Gourmet, Barry Callebaut, Bakels India, Altuntop from Turkey, TruFrost, School of European Pastry, Ace Technologies and POSist Technologies.
Over the last 14 years, Bakery Business has been at the forefront in bringing the latest innovations from India and overseas in bakery technology, equipment, ingredients, chocolates, accessories and more. The big difference is in the increased number of exhibitors and floor space - a growth of almost 35 per cent.
Highlighting the show details, Pradeep Gopalan, founder and director, Hospitality First, said, “Over the decade, having committed to the industry growth and positive transformation, Bakery Business today has come to be recognised as the one show that unites the Indian bakery industry.”
He added, “The 35 per cent growth will bring a whole new set of clients to the show, unseen before. These companies will be showcasing a host of exciting technological concepts, innovations and ingredient solutions for the industry.”
“This edition is special, as it commemorates our journey of more than a decade, besides reflecting, as always, on the overwhelming demand for space from current exhibitors and the increasing interest in the show and the industry,” Gopalan said.
With over 175 exhibitors from across India and overseas, this edition promises to attract over 12,000 business visitors from across the industry.
Exhibitors
Being the only focussed and premier trade fair and a continued commitment to deliver all things new that is shaping the future of the industry, the show returns with a promise to make it more meaningful and engaging.
Gopalan said, “This show will showcase over 170 national and international exhibitors from across categories with a product range appealing to a wide cross-section of the industry.”
The exhibitor profile will encompass various segments, including baking ovens (convection, rotary, deck and rack), bakery and bread plants, bread slicers, bun dividers, cookie manufacturing machines, pizza ovens/microwave ovens, dough sheeters, chocolate and finishing ingredients, ice cream dispensers, clean and hygiene products, packaging machinery, refrigerated display counters, chocolate manufacturers, bakery enzymes, decorative items and baking accessories.
Giving details about the overseas exhibitors, Gopalan said, “No direct international participation, but the best international brands operating in the country and popular globally are on display at the show across categories.”
Visitors
Being the only focussed and premier trade fair, with a continued commitment to deliver all things new that is shaping the future of the industry, the show returns with a promise to make it more meaningful and engaging.
This show will showcase 170-plus national and international exhibitors from across categories with a product range, appealing to a wide cross-section of the industry. We are estimating a qualified trade visitor footfall of over 11,500 from across the country. This is the only ticketed show in the food sector in the country and strictly by invitation only.
It is the undisputed premier and focussed show for the Indian bakery and patisserie industry.
The only exhibition in the Indian market, which covers such a wide range of products for the bakery and pastry industry, including ingredients, machines, technology, packaging equipment and accessories.
Ninety-four per cent of all expert visitors stated Bakery Business is the most significant trade fair for their business.
Over 98 per cent of visitors were very satisfied with the trade fair in 2016.
Seventy-five per cent of Bakery Business buyers either purchased on-site, or planned to purchase as a result of attending.
Pavilions
There are no country pavilions. The best national and international brands from across the globe offering the latest bakery technology, equipment, ingredients, chocolates and accessories will be on display.
Europe, Turkey, New Zealand, the United States, Taiwan, China, Singapore, Belgium and France are some of the regions from where products will be displayed.
Indian bakery industry and prevailing trends
With respect to growth of Indian bakery industry, Gopalan stated, “For want of validation, and given the unorganised state of the market, I am refraining from quoting figures, as there are different figures available in the market. Having said that, the industry is growing at a respectable pace of 15-20 per cent.”
And highlighting the trends witnessed in the current time, he added, “The prevailing trend is the growing competitive nature of business, something seen similar to the foodservice sector a few years ago.”
“There is a growing consciousness in the industry to up standards on hygiene, display, presentation, variety of products, packaging and branding. Bakery operators in metros are upping the ante in brand standards inspiring players in the Tier-II and III markets to match them,” he added.
Gopalan said, “Aspirational levels in the industry are extremely high, given the shifty consumer nature, majority being youth considered to be change drivers of the future.”
“Automation and investment in production lines are here to stay specifically with medium to large industrial operators given the ease of production, less reliance on unskilled manpower and product delivery of sustained consistency,” he added.
“From a cost-driven approach, bakers are seeking true value for their investment in capital goods, this is a healthy change and indication of market maturity,” Gopalan said.
“Growing interest among private investors, bankers and venture capital players in the industry is making bakers conscious of the lure for the industry and possibility of financial aid for scalability if one owns a good brand,” he added.
“Knowing your customer is emerging important given the competitive nature of the market. In metros and high traffic area, in less than a kilometer radius, one can see 20 -25 bakery operators; unseen before,” Gopalan said.
“Per capita consumption being abysmally low, the market remains ready for a bigger deluge of products and players. How one harnesses the potential is the moot question,” he opined.
The lure of the industry is attracting professional and practicing bakery and chefs from leading hotels turn successful entrepreneurs. This is necessitating the much-wanted change in the industry for high standards in creativity, quality and professionalism.
Challenges
While mentioning the challenges, Gopalan said, “The challenges remain aplenty, and have stood steadfast. These include the lack of skilled labour, the industry still not having emerged as an employer of choice, the lack of adequate professional bakery institutions to meet the growing need for skilled human capital, and the industry not approaching this issue cohesively, but piece meal.”
“Bakery Business, as an industry and business catalyst, aids the industry in choosing appropriate technology and ingredient innovations in the efficient running of bakery operations,” he added.
“It offers myriad opportunities to learn engage and take serious purchase decisions with OEMs (original equipment manufacturers) and official representatives of leading international brands,” Gopalan said.
“The ancillary programmes support operators track future trends and consumer habits shaping the future of the industry,” he concluded.
Specialised events
Live Bakery Theatre
The industry’s most renowned chefs, Vikas Bagul, founder, School of European Pastry, and Nimit Somaya will be conducting Master Classes at the Live Bakery Theatre.
Knowledge Seminars
Our knowledge seminar programme focusses on very critical and business aspects of he bakery industry.
Role of emulsifiers/emulsifier functional blends in bakery applications
This presentation will be made by Ramesh Jayaram, sales director, bakery, South Asia, DuPont (Danisco India Pvt Ltd), and Nitin Bembey, application specialist.
There will also be a five-module seminar highlighting the five keys to running a successful bakery, presented by leading industry specialists.
Creating a brand identity for your bakery
Bakery/cafe store design — Why is your store design so important anyway?
It will be presented by Nitin Tandon, chef, food stylist, food photographer and consultant.
Bakery and patisserie trends: Local and global
It will be presented by Anil Rohira, chef and founder, School of European Pastry, and export corporate chef, Max Felchlin AG, Switzerland.
The importance of technology in bakery retail business
It will be presented by Sujit Xavier, assistant vice-president, sales, POSist Technologies
Critical relevance of refrigeration in bakery industry
It will be presented by Harshal Ganjawalla, director, Ganjawalla FabriPro Pvt Ltd (MG-PRO).
The show will be organised by Hospitality First India Pvt. Ltd, and have a new show title sponsor (Shineroad), registration sponsor (Unifoods), chocolate partner (Morde Chocolates) and invite partner (Cargill India) this year.
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