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Lavazza brings authentic Italian coffee experience to Aahar 2023
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Friday, 17 March, 2023, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Keeping up with its commitment to bring the best of coffee art and science, fresh and honest brings Lavazza, the Italian brand among the world’s leading coffee roasters, to partner with Aahar 2023, the International Food & Hospitality Fair. Starting March 14, the company will have a 108 square-meter booth for the next 5 days, as it displays its exclusive product offerings suited for a refreshing coffee pour across hotels, cafes, restaurants, theaters et al.
While featuring its rejuvenated coffee, the brand will also have its signature blends under the Tierra Sustainability Collection as it continues to build a sustainable coffee-future. For B2B entities looking for the ultimate coffee experience at cafes and specialty restaurants, they have got a range of professional coffee machines from Nuova Simonelli including the Victoria Arduino.
Additionally, an unmatched range of super automatic, automatic, and mid-sized machines from brands such as Delonghi, Saeco, Nuuova Simonelli & Carimali that will be ideal for coffee pours for coffee shops. Breakfast, restaurants, lounges, and banqueting, will be available as part of the experience.
For hotels seeking in-room alternatives, the single serve system from the Blue machine and capsules will also be on exhibit apart from other interesting alternatives.
To further build an immersive coffee interaction, the company will host a separate coffee bar counter where the baristas will showcase brewing techniques and methodologies right from “espresso based” to “alternate methods of brewing”, including emerging techniques such as cold brews and pour overs. The brand will also conduct coffee brewing sessions including special recipes at specific intervals to offer the latest tips and techniques.
The stall, in a unique manner, will be having distinctive sections catering to cafes, breakfast, restaurants, banqueting & in-rooms apart from the training centre counter with specific machine categories and coffee blends tailor-made for each area to help customers choose the right mix of machine and coffee on offer. Further, to cater to the growing filter coffee market, there will be a dedicated Fresh and honest filter coffee experience centre.
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