FNB News - Kamani Oils' rice bran oil brand Riso awarded product of the year 2013

You can get e-magazine links on WhatsApp. Click here

EVENTS

Kamani Oils' rice bran oil brand Riso awarded product of the year 2013

Wednesday, 12 June, 2013, 08 : 00 AM [IST]

Priyanka Dhomse, Mumbai

Riso, Kamani Oil Industries' rice bran oil brand, was awarded the product of the year 2013 in the cooking mediums and edible oil category. Kamani organised a press meet in Mumbai on Tuesday. Bollywood actress Raveena Tandon – Riso's brand ambassador – endorsed its nutritional qualities at the event.

Vinay Chawla, director, Kamani Oil Industries; Meena Mehta, department of food science and nutrition, SNDT University; Rajiv Behere, assistant vice-president, Kamani Oil Industries, and Kalpana Nair, head, business development, Product of the Year India, were present at the conference.

Based on a survey conducted in 24 markets across India by Nielsen, Riso emerged the consumers' choice for the accolade in the cooking mediums and edible oil category. The number of respondents was 18,000.

Chawla said, “Thousands of health-concious consumers are adopting Riso as the sole cooking medium for their family. Riso is produced by a process of physical refining, which helps retain the nutrient oryzanol, which works postively on our health.”

Explaining about Riso's nutritional aspects and values, Mehta said, “Rice bran oil is rich in Vitamin E complex, tocopherols, tocotrienols, gamma Oryzanol (an antioxidant), high quantities of phytosterols, polyphenols and squalene.”

“Compared to other cooking oils, rice bran oil has a longer shelf-life because of these antioxidants. These compounds are nutritionally very valuable, and it appears to be the richest source of tocopherols and tocotrienols. Hence, rice bran oil does not only have a good fatty acid profile, but also is a rich source of antioxidants and micronutrients,” Mehta added.

Behere said, “Apart from the nutrition benefits, Riso shines out the flavour of the food cooked in it, whether you want to fry, saute, bake, use it as salad dressing, Riso rice bran oil is perfect for all kinds of cooking. It has very high smoke point, and hence prevents breakdown at high temperatures and extends shelf life of the food cooked in it.”