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Scandalous Foods report reveals 33% surge in ras malai & shahi tukda sales
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Tuesday, 29 April, 2025, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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As temperatures soar, Indian consumers are rediscovering the joy of timeless cold desserts. According to Scandalous Foods’ latest insight-led report, there has been a 33% surge in demand for traditional chilled sweets like ras malai and shahi tukda this summer, marking a clear shift in consumer preference toward comforting, nostalgia-driven indulgences.
The data also reveals that mango-based dessert innovations are making a seasonal splash, contributing an additional 8% boost to the dessert segment. This signals not just a love for heritage flavours, but also an appetite for inventive twists on classic favourites.
Sanket S, founder of Scandalous Foods, said, “Consumers are craving more than just sweetness—they’re looking for emotional connection and relief from the heat. Ras malai and shahi tukda tap into a shared nostalgia while offering a refreshing dessert experience. The popularity of mango-infused treats also shows how seasonality can inspire innovation without straying too far from cultural roots.”
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