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Ghee Revival & K-Wave Cuisine: Godrej Food Trends Report 2024 Unveils Key Culinary Shifts
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Wednesday, 17 April, 2024, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Godrej Vikhroli Cucina- a curated, brand-agnostic, owned media platform- hosted a star-studded launch for the highly anticipated Godrej Food Trends Report 2024, at the glamorous Godrej L'Affaire 2024. The report, under the theme ‘Provenance’, explores the rich tapestry of India's food culture, delving into the diverse origins of ingredients and India’s culinary practices. Tanya Dubash, executive director & chief brand officer, Godrej Industries Limited, unveiled the seventh edition of the report, sparking curiosity among food enthusiasts like Malaika Arora who were present to discover the fascinating trends shaping the future of food.
The Godrej Food Trends Report 2024, convened over 190 thought leaders from diverse culinary backgrounds, including celebrity chefs, bloggers, and nutritionists who shared their insights on the comprehensive trends cited in the report.
In an ever-evolving culinary landscape, the theme of Provenance signifies the exploration and amplification of the depth and diversity of Indian cuisine, it not only connects us to the origins of our food but also highlights the need for sustainable practices that preserve our culinary heritage. The report also throws light on conscientious eaters who seek transparency and authenticity and gravitate towards products that champion the values embedded in their journey from farm to plate.
Dubash said, “The Godrej Food Trends Report 2024 marks another milestone in our quest to spark conversations and identify trends in the food industry. Consumers are getting savvier about their diets, focusing on mindful nutrition. With a focus on Provenance, this edition celebrates India's rich culinary heritage and invites readers to explore the myriad flavours and cultures that define our nation. I am confident that readers will be captivated by the depth and diversity of insights offered within this edition, further solidifying India's position as a global leader in the realm of food and gastronomy."
Rushina Munshaw Ghildiyal, managing director of Perfect Bite Consulting and Curating Editor of the Godrej Food Trends Report, said, "As we launch the 2024 edition, we continue to witness India's emergence as a global culinary powerhouse, rooted in the theme of Provenance. In India, provenance is guiding our most relevant conversations around food. This interest in provenance is also translating into real growth for the F&B industry. The traditional plate, once dictated primarily by seasonality and local bounty, is now being driven by a quest for flavour. I am optimistic that the Indian food industry will prove to be a benchmark for empowerment and innovation in the years to come. Just as each dish in a multi-course meal tells a story, each section of the Godrej Food Trends Report 2024 invites readers to savour the insights and flavours of our diverse food culture."
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