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Yum! to double KFC outlets in India by 2010
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Saturday, 08 August, 2009, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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 US-based Yum! Restaurants, one of the leading fast food restaurant brands in the world, is planning to invest about Rs 150 crore to double the number of outlets of its quick service restaurant brand "KFC" in the country by 2010.
N Chaudhary, MD - Indian Subcontinent, Yum! Restaurants India, said, "We are planning to invest up to Rs 150 crore in the Indian market by 2010. We will expand the KFC chain in the country to 110 restaurants by end of the period, from 50 now. Our new restaurants will have a totally new decor packaging intended to give a more contemporary look."
The company also seeks to foray in chilled beverages market with its newly launched store-in-store concept of "Krushers" in the KFC restaurants. "The chilled beverage zones have already proved to be a big hit since their launch earlier this month. Krushers is being branded separately within the KFC restaurants and we hope the beverage will form at least 10-15% of our total sales by this year end," Chaudhary added.
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