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United Breweries unveils Heineken Silver draught beer in India
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Thursday, 30 November, 2023, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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United Breweries, the country's leading beer manufacturer and part of the Amsterdam-based Heineken group, is thrilled to announce the much-anticipated launch of Heineken Silver draught beer in India. This marks a significant milestone as Heineken introduces its draught beer for the first time in the Indian market, aiming to provide consumers with a premium, smooth tasting beverage tailored for social occasions.
Crafted by seasoned master brewers utilizing only natural ingredients, including Heineken’s renowned unique A-yeast and 100% malt, Heineken Silver draught beer boasts the freshest and smoothest taste. This ensures an enhanced drinking experience, delivering unparalleled, perfectly balanced taste and freshness to the discerning consumer.
Vivek Gupta, MD and CEO, United Breweries Limited, said, "We are thrilled to introduce Heineken Silver draught beer to the discerning consumers in India, aligning with our commitment to cater to evolving preferences. In response to consumer insights, we recognize the demand for a superior and refreshing beer experience. With Heineken Silver, we offer a 100% malt brew crafted with natural ingredients, providing a delightfully refreshing, smooth, and easy-to-drink lager with a crisp, subtle finish. This variant has already garnered immense appreciation in our global markets, and we are confident that it will resonate with the new generation of beer enthusiasts in India. As we embark on this exciting journey, our strategic growth plan includes expanding the availability of Heineken draught to other cities, ensuring more consumers can enjoy the exceptional taste and quality that define the Heineken experience."
Jacqueline Van Faassen, head of international premium portfolio at Heineken India, said, "The introduction of Heineken Silver draught beer in India marks a significant expansion of our product portfolio, offering consumers a unique and refreshing world class drinking experience deeply rooted in Heineken's brewing legacy and expertise. Our dedication to perfection is evident at every stage of the brewing process. Quality is paramount, and our longer brewing process as compared to other lager beers, horizontal fermentation, combined with 150 years of craftsmanship, ensures a consistently balanced Heineken beer with an unmatched taste and stability."
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