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Medusa Beverages launches its beer in Uttarakhand
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Friday, 02 June, 2023, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Medusa Beverages Pvt. Ltd., which brews its beer ‘Medusa’ in India, is all set to announce the launch of Medusa Beer in Uttarakhand. The company is releasing its first batch in Uttarakhand in the first week of June. Medusa seeks to capture swelling demand in the country by clocking in sales of three Lakh cases in their first year in Delhi itself. The company has become one of the fastest beer-growing companies in the country.
Medusa is based in India with a national marketing division and eccentric and contemporary packaging. The beer is available in about 650 retail outlets in Delhi and in some of the high-end café in retail outlets with a distribution width of 90 percent. The brand is available in more than 2000 retail outlets with the brewery located in Punjab.
Avneet Singh, founder, Medusa Beverages Pvt. Ltd., said, “It is extremely heartening to give the brand a new address and launch Medusa in Uttarakhand. We always look for spaces, where there are gaps or territories within the portfolio where we can serve consumers’ needs. We are hoping to see a good turnout of young customers and receive an overwhelming response. In the spirit of attempting the same, we are really looking forward to being a PAN India participant in our further business expansion plans.”
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